The once ubiquitous De Rica tomato paste brand lives on in Nigerian markets and kitchens in more ways than one. [Jawahir Al-Naimi/Al Jazeera] The once ubiquitous De Rica tomato paste brand lives on in Nigerian markets and kitchens in more ways than one. In a busy Lagos food market, a customer points at an enamel …
Continue reading "How Nigerians reinvented an Italian tinned tomato brand by Femke van Zeijl"

